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How the Brain Generates Creative Ideas

· 6 min read

New ideas rarely appear from nowhere. They are typically new connections between existing pieces of knowledge that had not previously been linked.

This is why changing your inputs, such as new information, new environments, or new questions, tends to produce more original ideas than simply thinking harder about the same material.

Understanding this mechanism is useful because it turns creativity from a mysterious talent into a process you can deliberately trigger by changing what you feed your brain before you try to solve a problem.

Ready to put this into practice at work?

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Complete your professional development while learning a practical way to think differently, solve difficult problems, and generate stronger ideas at work.

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