The words "creativity" and "innovation" are often used interchangeably, but they describe two different stages of the same process.
Creativity is the generation of new and useful ideas. Innovation is what happens when one of those ideas is implemented and produces real value. You can be highly creative and never innovate, and you can implement mediocre ideas efficiently without ever being creative.
Professionals who want to actually change outcomes at work need to understand both halves: how to generate options they would not normally consider, and how to evaluate and apply the ones worth pursuing.
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